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Tuesday, June 26 2012
This was not originally a price point we ever intended to compete in for the simple reason, it's not very profitable when you manufacture  low margin products for a niche market in the U.S.

So why are we doing it now? The answer may seem self serving and to some extent it is. We're trying to save the underwater lighting industry. You heard me right. Now let me explain.

Surface mount lights in the sub $250 market are made up entirely of either plastic or anodized aluminum lights. Sometimes they're made to look like bronze but believe me, they're not. What happens is the aluminum eventually begins to corrode in the saltwater, the light leaks and fails or you go with plastic and the plastic inevitably cracks from either being bumped by something or from UV exposure and the light fails.

So after much internal debate we decided to build an affordable but still high quality underwater surface mount light.

The AL3L LED underwater surface mount light is made from solid 922 Naval Bronze with our special BoroTrans SM Technology lens. The AL3L has (3) 5 Watt LED's and our newest high power mini driver and puts out a blinding 800 lumens.

Bottom line...we did not sacrifice quality for profit. What we did was build a great introductory light for our cost conscious customers and best of all the AL3L comes with our standard 3 year warranty.

The AL3L retails for $249 but for a limited time we are making it available for $169!
Posted by: Mako Bob AT 07:18 am   |  Permalink   |  0 Comments  |  Email

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